The move signals a wider shift towards automation in digital advertising, with AI increasingly managing campaign creation, ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon shares sank more than 9% in after-hours trading on Thursday as the tech and e-commerce giant reported mixed results for its fourth quarter and a higher than expected spending forecast for 2026.

Amazon's Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Amazon Ads has launched an agentic AI tool called “Creative Agent” for UK advertisers to create ads from ideation to execution within a chatbot, for no additional cost.

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...