It's basically a pre-order opportunity before the pre-order window opens.

After three weeks of testing, I found the Apple iPhone 18 Pro delivers meaningful upgrades, including a better camera, smarter Siri and more power.

The Apple TV 4K (4th generation) is now available for preorder from Apple and Amazon. It costs $299 and will be released on Nov. 19.

Apple Music appears to be changing its 13-year-old, iconic red "beamed eighth note" icon to a much simpler black and white version, to the consternation of a large part of the internet. The new logo has appeared in iOS 27.

The unveiling of the iPhone Duo has increased interest in folding phones — and Samsung has just confirmed that it’s not just for iPhones.

But what Cook did over the next 15 years was remarkable. Apple's annual revenue nearly quadrupled, growing from $108 billion in fiscal 2011 to $416 billion in fiscal 2025. And iPhone sales, which were already enormous when Cook arrived, climbed from roughly $47 billion to nearly $210 billion.

My first reaction after laying eyes on Apple’s new HomeView smart home hub is that it’s sooo smol. My second thought was: gosh, it’s kawaii. Apple’s design chops were on full display at the HomeView (and HomePod mini 2 and Apple TV 4K 4th generation) debut event this morning.