Today, more than ever, businesses need the right strategies to compete and win in the hypercompetitive marketplace. No market or industry is exempt from the need to focus on and adjust the way they're ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I recently started working with a seed-stage healthtech company building AI-powered tools ...

So many brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

What's the first thing that comes to mind when you think of a particular product type? If it's electric cars, you probably think of Tesla. Internet search engines? That'd be Google. Men's shaving ...

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

BRAND MARKETING expert Emmanuel “Bingo” Soriano during the podcast. — THE RJ LEDESMA PODCAST Brand positioning has transformed the world since its beginnings in the 1960s and ’70s. And today, in a new ...