When Microsoft began demoing early betas of its newest CRM iteration, Dynamics CRM 2011, it used map-based examples to show off the functionality. Problem was, there were no robust mapping features ...

Sales teams are tasked with nurturing leads and driving them to a sale. In order to do this, they need to maintain a clear record of communication with each prospect. This is especially important as ...

Marketing personas have long been an essential tool in every marketer’s arsenal. Traditionally, persona mapping has been a key component of strategic marketing for decades, helping brands better ...

The best CRM software delivers a vast range of benefits, heightening collaboration, boosting productivity, and, ultimately, increasing sales. However, organizations can only enjoy these benefits if ...