Add Yahoo as a preferred source to see more of our stories on Google. Retro Post's cereal ad including Krinkles - Transcendental Graphics/Getty Images Food companies have been using mascots to promote ...

For Baby Boomers growing up in the 1950s and 1960s, Saturday mornings weren’t just about cartoons — they were about cereal. Brightly colored boxes promised more than sugary flakes; they held the ...

Cereal prizes used to be a big deal. In the 1940s and 1950s, kids didn’t just eat breakfast; they studied the box, filled out mail-in forms, and waited weeks for something exciting to arrive.