Starting April 1, Google will require a $5 daily minimum budget for Demand Gen campaigns in the Google Ads API.

From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales ...

Google is turning Lookalike audiences into AI signals that expand reach and could significantly change campaign performance.

Findings from 300 global B2B marketers highlight the shift from adoption to activation as pipeline pressure intensifies. This research shows that organizations willing to move from adoption to ...

Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified, outcome-driven engine. Branded Demand unites the traditionally siloed functions of ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving into full-funnel, conversion-focused campaigns, with YouTube at the core. Why we care. Marketers are ...