Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and ...

Google Ads' new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few simple toggles.

In 2025, Demand Gen Report sought the input from our readers on what was really going on in the industry. We published four surveys that examined the impacts artificial intelligence (AI) was having on ...

Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified, outcome-driven engine. Branded Demand unites the traditionally siloed functions of ...

Google Ads is rolling out new location targeting options for Demand Gen campaigns, matching the controls already available in Search. What’s new. You can choose between Presence or interest and ...

Starting April 1, Google will require a $5 daily minimum budget for Demand Gen campaigns in the Google Ads API.

Findings from 300 global B2B marketers highlight the shift from adoption to activation as pipeline pressure intensifies. This research shows that organizations willing to move from adoption to ...