Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

What would happen if 10 children were left unsupervised in a house for five days? Would they react the same or differently? Thanks to a certain social experiment in the United Kingdom, we may have the ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...