Silicon Valley tech company accuses beauty giant of patent infringement and trade secret misappropriation of skin analysis tech | Suit claims L'Oréal used its algorithms and image-based software to ...

Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads let users "try on" makeup products interactively. Expanding AR tools helps brands connect with beauty shoppers ...

Augmented Reality, or AR, is a tech that overlays digital information onto the real world, and has begun shaping the beauty industry in a big way. The new tech trend enables virtual make-up try-ons, ...

Travelers are able to virtually try-on makeup products from up to 15 brands as the technology rolls out to Dufry’s Reserve & Collect websites in 27 countries and at airport locations around the world.