Royal couturier hired in ‘McJob’ rebranding on facebook (opens in a new window) Royal couturier hired in ‘McJob’ rebranding on linkedin (opens in a new window) ...
McDonald's has called time on the notorious perception of its McJob and launched a re-branding exercise. LONDON: McDonald's the world's largest, most controversial restaurant chain has called time on ...
Remember McJobs? For the uninitiated, the McJob was a lowly position, often in the service sector, with few opportunities for career advancement. In the late 1980s and early 1990s, it was almost a ...
McDonald’s has long had a bad rap for offering low-paying, entry-level work, spawning the pejorative term “McJob.” But Cody Teets recently authored a book, Golden Opportunity: Remarkable Careers That ...
Thank you for signing up. For more from The Nation, check out our latest issue. “An unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector.” That’s The ...
It's one thing to have your brand name go generic: Kleenex for tissues, Xerox for copies. It's another when it's generic for something the company finds derogatory. Which explains McDonald's current ...