The latest Media Monitors’ Spot Ten Radio report is out, and it shows that a big department store chain is stepping up its “back to school” efforts not only on national TV, but on radio as well. At ...
WASHINGTON —Nation’s Restaurant News honored the year’s most creative television and radio commercials with its Restaurant Advertising Awards, presented during the 2008 Multi-Unit Foodservice ...
The latest look at Media Monitors’ Spot Ten Radio report for the week ending June 30 shows that one home improvement brand is dominating national radio advertising. It isn’t The Home Depot, based on ...
Reports about the decline of traditional radio as an effective advertising medium have not been greatly exaggerated. The news just hasn’t reached the restaurant industry, which still considers radio ...
According to a study released by Media Monitors, Coleman Insights and Arbirton, many industry insiders still believe that radio loses a considerable portion of its audience during commercial breaks. A ...