The project was the brainchild of the Amsterdam-based Denim Deal, a global pact between brands, recyclers and manufacturers ...

NEW LIFE FOR RECYCLED JEANS: Rag & Bone is partnering with Cotton Incorporated’s Blue Jeans Go Green program by launching a denim recycling campaign. It will be introduced in Rag & Bone’s specialty ...

Cotton Inc. kicked off the 10th anniversary of the Blue Jeans Go Green denim recycling program with a VIP reception hosted by fashion and beauty influencer Olivia Culpo in New York City’s fashionable ...

Anthropologie launched Monday its first denim circularity program, an initiative to mitigate denim waste in landfills, according to a company press release shared with Retail Dive. The effort is in ...

Target is offering a new incentive to its shoppers: Bring us your old denim. Bootleg or skinny cut, dark blue or acid-washed, it doesn’t matter to Target. The retailer is launching a trade-in program ...

The Denim Deal has announced a strategic collaboration with Green Story aimed at accelerating the adoption of post-consumer ...

In an effort to bring awareness to textile waste, the Minnesota Student Association is calling on the University of Minnesota community to donate its denim. The initiative, “Blue Jeans Go Green,” is ...

Gap will start a Recycle Your Blues Event this week. The Gap YouTube channel says it starts Oct. 6. The program will last through Oct. 20. tion. You'll receive 30 percent off a new denim purchase at ...

We’ve all been faced with the task of cleaning out our closets when the desire for minimalism strikes. But what can one do to ensure said old clothing will be put to good use, rather than end up in a ...

This month, denim brand DL1961 will show how old clothes and scraps can be turned into a new pair of jeans at the Frieze in London on May 27th and May 28th. The New York-based brand is aiming to build ...