Cross-channel marketing software company Responsys has entered into an agreement to be bought by Oracle for a total sum of $1.5 billion, the companies announced Friday. Responsys, which has a customer ...

Oracle announced late in December that it had entered into an agreement to acquire Responsys, Inc., a provider of enterprise-scale cloud-based B2C (business to consumer) marketing software, for ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Oracle’s proposed $1.5 billion acquisition of Responsys ...

Oracle’s deal to acquire Responsys comes with a key question: What will Oracle’s future hold for digital advertisers? When Oracle snapped up Eloqua for $810 million last December, a chain reaction of ...