YouTube has been increasing its share of total TV viewing time for years now, rising to nearly 11% in August, more than any streamer or linear programmer, according to Nielsen. Soon, the video giant’s ...
As YouTube Connected TV grows, and arguably emerges as the world's predominant channel, is the model for TV monetization changing as a result? Evan Shapiro, CEO, ESHAP, discusses YouTube's impact on ...
Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the most popular ...
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