The comforting gurgle of his auto-drip coffee maker is one of the first sounds Luke Simmons hears in the morning. He pours himself a steaming cup, black coffee, his first of several, and describes the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW ORLEANS (WGNO) — New Orleans city ...

An advocacy group opposed to tax breaks for The Folger Coffee Co. drastically inflated the immediate windfall that local governments in New Orleans could reap by rejecting the exemptions. A day before ...

We're willing to bet that when you buy a can of ground coffee, you don't keep track of exactly how many cups you're able to brew from it. But a Missouri man named Mark Smith sure as heck does: in ...

There may be a gourmet coffee shop on every corner of Los Angeles and a barista who is all too happy to tell you what kind of milk you should have in your coffee, but not every coffee drinker in ...

Folgers wants America to get up, smell the coffee, and seize the day, as it reworks its famous jingle into a medley of famous tracks about waking up. Aware that the legacy of what was once the most ...

J.M. Smucker coffee brand Folgers is reimagining its jingle for new generations in audio-centric creative intended to change the way consumers think about waking up in the mornings, according to ...

Procter & Gamble's Folgers is tapping into social video to revamp its iconic jingle and mining customers for branded posts to do so. The company is asking fans to record themselves singing the Folgers ...

Whether you like to wake up to some piping hot Folgers in your cup or not, you've likely heard the coffee brand's iconic jingle once or twice (or 100) times before. The catchy tune has become ...

Folgers is trying to be cool. As the biggest seller of ground coffee in U.S. stores, the brand has had to confront a painful realization. It is not so hot on the reputation front. NPR's Alina Selyukh ...

Folgers is trying to be cool. It's the biggest seller of ground coffee in the U.S., but it had to confront a painful realization: its reputation isn't great. Folgers is trying to be cool. Though it is ...