Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...

Super Bowl 60 wasn't the most thrilling game in NFL history, but at least the commercial breaks provided some entertainment as the Seattle Seahawks hammered the New England Patriots, 29-13. Like every ...

One needn't know the difference between a touchdown and a turnover to enjoy the Super Bowl. For many viewers — and we suspect plenty of TVLine readers — it's all about the ads. Each year, advertisers ...

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that aired during NBC’s telecast of Super Bowl LX, Liquid I.V., a maker of ...

From the good to the Bad Bunny to the cringe, Super Bowl LX had it all. And while the Seattle Seahawks trounced the New England Patriots, the real ones know that it doesn’t matter who wins or loses on ...

Just here for the commercials? Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space ...

With Super Bowl LX upon us, those who tune into the big game this weekend are going to see a long list of new and often star-studded commercials from the world's biggest brands. After all, there's a ...

The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising. Companies spend millions upon ...

Budweiser's 2026 Super Bowl commercial features the Clydesdales, a bald eagle, and Lynyrd Skynyrd's "Free Bird." The ad, titled "American Icons," celebrates Budweiser's 150th anniversary and America's ...

For me, mascara has always been about more than lashes. It's the finishing touch that makes my makeup feel intentional and the one product I reach for on autopilot. Sure, I may skip foundation every ...

Neil Young was angry when he sat down to write the lyrics to 1988’s “This Note’s for You.” Throughout the decade, he’d seen everyone from Eric Clapton and Michael Jackson to David Bowie and Tina ...