James Harden drops a major hint about Jalen Williams' first Adidas basketball sneaker line in a new viral video.

CMO Chris Thorne sees Beats’s potential as a performance brand. Its newest pair of earbuds, made with Nike, tap into that opportunity.

Deep blue and noticeable horizontal striping define the USMNT's two World Cup kits. Canada goes red with one and black with ...

THe USMNT will wear their new kits for the first time this month, when they face Belgium and Portugal in their final friendlies before the World Cup squad is named ...

U.S. equity index futures are in clear retreat after a session where rising oil prices tied to the conflict pressured risk appetite; the S&P 500 (-0.1% to 6,775), Dow 30 (-0.6% to 47,417), and Russell ...

The wild success of Heated Rivalry means that the stars of the hit show have gone from being relative unknowns to superstars overnight. The show’s popularity means the cast is e ...

Prosecutors say Gökçe Güven invented deals with Nike and Godiva and forged contracts with fake businesses to grow her rewards ...

Some say the 1990s was the height of advertising. With people tuned into the same TV shows on more channels than ever, commercialism rife and the internet in its infancy, brands had multiple platforms ...

Designing a World Cup kit isn’t simple. From early sketches to player feedback, GOAL goes inside the years-long process ...

In the latest trading session, Nike (NKE) closed at $54.13, marking a -2.82% move from the previous day. This change lagged the S&P 500's daily loss of 1.52%. At the same time, the Dow lost 1.56%, and ...

Ulta Beauty shares plunged Friday, erasing this year's gains after the retailer's quarterly profits and outlook disappointed.

This was Marketing 101, drilled into every business school graduate and corporate communications team for decades. The logic ...