As L’Oréal Paris’ Famed Tagline “Because You’re Worth It” Turns 50, The Message Proves As Poignant As Ever
As L’Oréal Paris’ Famed Tagline “Because You’re Worth It” Turns 5…
Mar 8, 2021
vogue.co.uk
This year we're celebrating 50 years of the iconic tagline ‘Because You’re Worth It!’ by L'Oréal Paris. For 50 years the brand has stood for women empowerment, celebrating them, their choices and their diversity; committed to addressing the barriers standing between them and their full ambition, to help them walk freely toward their destiny. And in their 50th year, they are reaffirming their commitment to protecting self-worth through the training program #StandUp against street harassment. #50y
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