VALS Psychographic Segmentation Model Explained | 8 Consumer Types with Examples
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VALS Psychographic Segmentation Model Explained | 8 Consumer Types with Examples
In this video, we explain the VALS Psychographic Segmentation Model in a simple and exam-oriented way. You will learn: What is VALS (Values, Attitudes & Lifestyles) The two dimensions of VALS – Motivation & Resources All 8 VALS consumer types explained with real-life examples How companies use VALS in marketing strategy Case study of a ...
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